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When and How Does Snapchat Work for Business

Authors: Jay Baer Carlos Gil
Posted Under: Social Pros Podcast
Content Marketing Awards - 2022 Winner Badge - Best Podcast
Hosted By
Jay Baer

Anna Hrach

Convince & Convert
Jay Baer

Daniel Lemin

Convince & Convert
Jay Baer

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Oracle, and dozens more, staff, operate, and measure their social media programs.  With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Thank you to our sponsor ICUC Social.

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To inquire about becoming a guest, please email Leanna Pham at

Content Marketing Award 2022 Winner

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Carlos Gil, Head of Global Social Media Marketing for BMC Software, joins the Social Pros Podcast to discuss his full endorsement of Snapchat as a social tool for B2B and B2C businesses.

Carlos-Gil-InstagramSnapchatting for Talent

With over 6,000 employees that work with 82% of the world’s Fortune 500 companies, BMC Software is a behemoth in the field of enterprise IT solutions.
Carlos has the daunting position of being in charge of raising awareness for BMC products and driving global demand through social. With a team of content and social media managers at his side, Carlos has driven social to becoming a key part of BMC’s sales funnel.
How might Snapchat fit into the B2B IT and tech vendor space, you ask? Definitely not how you might expect, that’s for sure. As Carlos says, there is no silver bullet to social media and you have to know the intricacies of each platform to properly position it for your organization.
Thankfully, Carlos is a pro at Snapchat and can share the best way to approach incorporating this hot new platform into your social tool belt.

In This Episode

  • How a well-articulated and tailored employee advocacy program leads to better website conversion rates
  • Why good social sales content means the majority of it is top-of-the-funnel
  • How having siloed departments leads to a niche for every social platform in any company
  • Why leveraging agencies as true partners means a robust paid social plan
  • How your point of view on social platforms can lead to a diverse and successful portfolio
  • Why being successful means maintaining a high level of personal involvement in your own social profiles


Quotes From This Episode

“If we’re not converting traffic over to our website, then we’re really missing the mark.” —@CarlosGil83
“You’ve got to build a relationship on social. You’ve got to put out good content, drive them back to your website, and hope that they convert.” —@CarlosGil83
“If you’re not working in unison and you’re not communicating with each other, then you’re just setting yourself and them up for failure.” —@CarlosGil83
“If you really want to set yourself apart as a marketing professional, then you have to be playing in the sandbox.” —@CarlosGil83
“I know how to coach a team to success but I also know how to play the game because I immerse myself in the technology.” —@CarlosGil83

“There is no silver bullet to social media.” —@CarlosGil83

“Snapchat creates a sense of urgency that if someone does not view your content today, they’re going to miss out on it forever.” —@CarlosGil83
“The only thing that changes between B2B and B2C is the audience that you speak to.” —@CarlosGil83
“The key word in social media is ‘social’. You have to socialize.” —@CarlosGil83


See you next week!

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