Where Does Clubhouse Fit in Your Social Media Plan

Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker

LaneTerralever

Leanna Pham

Convince & Convert

About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

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Brian Fanzo, Digital Futurist at iSocialFanz, joins the Social Pros Podcast to discuss the new social media platform that everyone’s talking about – Clubhouse. We discuss how this voice-only app is making waves in the social media world and how you can use it as part of your own strategy.

Prioritizing Conversation Over Content

Is Clubhouse the only social media platform that prioritizes conversation over content?
Brian Fanzo, Digital Futurist at iSocialFanz, says that the new app is a unique platform that could create a type of dialogue never seen before on social media.
As an invite-only, audio-only platform, Clubhouse focuses on real conversations and a new style of networking. Unlike other social media platforms, it’s not all about creating consistent content. Instead, the app provides intimate spaces to connect and share ideas.
As Brian says in this podcast episode, Clubhouse is all about authenticity, which is much harder to fake than on other platforms.

Join the After Party!

After this episode, we’re continuing the discussion – on Clubhouse itself!
Join us on March 1st at 10 am ET for the Social Pros Podcast After Party: Clubhouse for Brands with Jay Baer & Brian Fanzo.

In This Episode:

05:23 – What is Clubhouse, and how does it work?
09:14 – The power of audio and the authenticity of Clubhouse
12:21 – How conversations on this new app are organized by rooms and clubs
17:40 – The different types of content and conversations available on Clubhouse
18:49 – How 2020 events influenced Clubhouse’s rise in popularity
24:42 – Brian predicts where the growth within Clubhouse will go and how to leverage it as a social pro
30:54 – How brands can use Clubhouse
37:00 – How to multitask with Clubhouse
43:23 – How Clubhouse approaches monetization and moderation
45:07 – The pros and cons of Clubhouse
53:37 – Tips for becoming a Clubhouse pro.

Quotes From This Episode:

The authenticity in Clubhouse is, you have to consistently show up as yourself…and that consistency is really hard to fake Click To Tweet
“The true power is in admitting what you don’t know because it adds validity to what you do know.”
“That intimacy and idea that we don’t have to put on a show on video, but we’re able to talk…means we can show 100% of our perfectly imperfect selves.”