Hosted By
About Social Pros Podcast:
Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.
Thank you to our sponsor ICUC Social.
Follow Social Pros on LinkedIn.
To inquire to be or recommend a guest, please email leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Caitlin Angeloff, Head of Global Social Strategy and Operations at DocuSign, joins the Social Pros Podcast to discuss leveraging social media engagement at every stage of the sales cycle to move audiences from spectators to customers.
Connecting the Dots
Connecting the DotsFormer-Intern-Turned-Media-Maven Caitlin Angeloff joins Jay and Adam this week to share her successful approach to social media marketing within her brand, DocuSign. Through a combination of thoughtful audience targeting and advocate engagement, Caitlin gives her audience a peek into life at DocuSign while sharing the awesome convenience and widespread application of the product.
With a blog that receives 30,000 unique visits each month and an initial snap that got 20,000 views overnight, she is working proof of the success potential within B2B social.
In This Episode
- How a cross-functional approach to identifying and utilizing internal subject matter experts can lead to empowerment and enablement of your brand
- Why engaging social media at every stage of the sales cycle turns everybody into brand advocates
- How door-to-door sales pitches lead to paid social media activities
- Why you shouldn’t have conversations with everybody
- Why one-size-fits-all channels are the past and data-driven social strategies are the way of the future
Quotes From This Episode
“When we think about the content that we’re pushing out there in social, we are thinking about the end audience and who we’re trying to reach.” —@caitlinangeloff
“I go door-to-door, and I provide a business case as a form of cookies for people to buy, in the form of a pixel pool.” —@caitlinangeloff
“You talk to different people about different things, and you should always back into it from the data.” —@caitlinangeloff
“Who cares desperately about what it is you have to say? Those are the ones you should be trying to reach.” —@caitlinangeloff
“We want to make sure that people, as they find out about us, they have everything at their fingertips to be successful from day one.” —@caitlinangeloff
Resources
- Caitlin’s Twitter: @caitlinangeloff
- DocuSign: blog, Instagram, Facebook, and Twitter
- Case Study: How DocuSign’s Advocates Influenced More Than $3 Million in Sales Pipeline
- MarketingProfs
See you next week!
Want more great content like this?
A twice-monthly dose of the trends and insights you need to keep you ON top. In each email, our team will recap what happened in digital, what trends are important for marketers to watch, plus some fun surprises that you’ll just have to sign up to see!
