Caitlin Angeloff, Head of Global Social Strategy and Operations at DocuSign, joins the Social Pros Podcast to discuss leveraging social media engagement at every stage of the sales cycle to move audiences from spectators to customers.
Connecting the DotsFormer-Intern-Turned-Media-Maven Caitlin Angeloff joins Jay and Adam this week to share her successful approach to social media marketing within her brand, DocuSign. Through a combination of thoughtful audience targeting and advocate engagement, Caitlin gives her audience a peek into life at DocuSign while sharing the awesome convenience and widespread application of the product.
With a blog that receives 30,000 unique visits each month and an initial snap that got 20,000 views overnight, she is working proof of the success potential within B2B social.
“When we think about the content that we’re pushing out there in social, we are thinking about the end audience and who we’re trying to reach.” —@caitlinangeloff
“I go door-to-door, and I provide a business case as a form of cookies for people to buy, in the form of a pixel pool.” —@caitlinangeloff
“You talk to different people about different things, and you should always back into it from the data.” —@caitlinangeloff
“Who cares desperately about what it is you have to say? Those are the ones you should be trying to reach.” —@caitlinangeloff
“We want to make sure that people, as they find out about us, they have everything at their fingertips to be successful from day one.” —@caitlinangeloff
See you next week!
In this 5-episode social media Deep Dive, you'll learn how the busy team at Sam's Club operates their social media strategy. Meet 5 different team members and find out how Sam's Club uses social across their entire business. All 5 episodes are available now, so get ready to binge! Listen to episode 1 of the Sam’s Club Deep Dive now.
