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Why Content Experience Is the New Content Marketing

Content Experience Show Logo
Hosted By

Anna Hrach

Convince & Convert
About The Content Experience Show:

Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Anna Hrach, Strategist at Convince & Convert, and Randy Frisch, Co-Founder, CMO, and President of Uberflip, discuss the upcoming changes in the Content Pros Podcast and the importance of the Content Experience.

Why Content Experience Is the New Content Marketing

It’s All About the Experience

It’s a safe bet to say that most businesses today have a grasp on the idea that content creation is important. Many would even argue that having good content is an essential part of modern marketing.
However, whether you’re producing videos, blogs, webinars, or any other manner of content, merely having a quality piece of material isn’t cutting it anymore. As marketing has evolved consumers have evolved with it, and it’s becoming clearer that another form of clever advertising isn’t enough. Consumers are looking for an experience, and with some creativity, you can provide that stellar experience.
Rather than viewing your content as a bridge between your customer and your product, your content can be an encompassing experience that engages the customer throughout the entire process. Once you’ve achieved a sale it doesn’t need to end, you can provide content that continually connects with and educates your customers, building a stronger relationship that in turn will only benefit everyone involved.

In This Episode

  • Why it’s time to take content creation to the next level
  • Why just having a popular piece of content is not enough

Quotes From This Episode

“When we start to talk about the Content Experience it’s not just about marketing your product with content. It’s really about the entire experience.” — @annabananahrach
“People have content creation down. The problem that we have now and that we’re all confronting is where do we go from here?” — @annabananahrach
See you next week!

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