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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
This week, we are delighted to welcome Ravi Hampole, SVP, Global Brand Creative at Lululemon, onto Social Pros.
A Masterclass in Authenticity
Social is changing every single day. But one thing that never changes is the importance of being authentic.
Today’s guest on Social Pros puts authenticity at the forefront of his strategy through community-led social, in-house ambassadors and a human-first approach.
Ravi Hampole, SVP, Global Brand Creative at lululemon, joins to explain why community is at the heart of what they do, why they work with ambassadors over celebrity creators and how they translate their human focus onto different channels.
Plus, Ravi preaches the power of viewing your constraints as opportunities.
In This Episode:
- 0:00 – Introduction
- 4:11 – Introducing Ravi
- 6:32 – How Ravi contributes to social
- 9:46 – How lululemon represents their community
- 16:31 – Carrying brand purpose across channels
- 27:24 – Ambassadors keeping it authentic
- 41:46 – Ravi’s final two
Quotes From This Episode:
“In social, there are so many things we see as limitations that I look at as opportunities” Ravi Hampole
“It’s important not just for us to be speaking in the moment, but to do it with true purpose.” Ravi Hampole
“We do some things wrong but I think the critical thing is giving people the space to give feedback and allow us to do better on the next try.” Ravi Hampole
Resources:
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