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Why Every Brand Should Follow in lululemon’s Social Footsteps

Posted Under: Social Pros Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


This week, we are delighted to welcome Ravi Hampole, SVP, Global Brand Creative at Lululemon, onto Social Pros.

A Masterclass in Authenticity

Social is changing every single day. But one thing that never changes is the importance of being authentic. 

Today’s guest on Social Pros puts authenticity at the forefront of his strategy through community-led social, in-house ambassadors and a human-first approach. 

Ravi Hampole, SVP, Global Brand Creative at lululemon, joins to explain why community is at the heart of what they do, why they work with ambassadors over celebrity creators and how they translate their human focus onto different channels. 

Plus, Ravi preaches the power of viewing your constraints as opportunities. 

In This Episode:

  • 0:00 – Introduction 
  • 4:11 – Introducing Ravi 
  • 6:32 – How Ravi contributes to social 
  • 9:46 – How lululemon represents their community 
  • 16:31 – Carrying brand purpose across channels 
  • 27:24 – Ambassadors keeping it authentic 
  • 41:46 – Ravi’s final two

Quotes From This Episode:

“In social, there are so many things we see as limitations that I look at as opportunities” Ravi Hampole

It’s important not just for us to be speaking in the moment, but to do it with true purpose.Ravi Hampole

We do some things wrong but I think the critical thing is giving people the space to give feedback and allow us to do better on the next try.” Ravi Hampole


Join the Social Pros LinkedIn Community

Join a community of real social pros doing social media on LinkedIn. Receive all the inspiration and ideas straight to your feed and add your thoughts to the conversation.

Follow Social Pros on LinkedIn

Subscribe to Social Pros Podcast

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