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Why This Brand Gets 15-Fold Engagement on Facebook Live Video

Authors: Jay Baer Sebastian Quinn
Posted Under: Social Pros Podcast
Content Marketing Awards - 2022 Winner Badge - Best Podcast
Hosted By
Jay Baer

Daniel Lemin

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Thank you to our sponsor ICUC Social.

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To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at

Content Marketing Award 2022 Winner

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Sebastian Quinn, Director of Digital Marketing at Hard Rock International, joins the Social Pros Podcast to share how he uses social to communicate an authentic rock experience consistently across 200 properties, 400 social accounts, and 69 countries.

Sebastian-Quinn---InstagramRockin’ the Global Market

Managing the digital footprint for one of the most globally recognized brands is a tall order for anyone. Add in an extensive roster of nearly 200 properties spread across 69 countries, each with their own slew of social accounts (that adds up to nearly 400 profiles), and you have the easy potential for brand dilution and message confusion.
Sebastian has found a way to balance achieving global brand consistency while empowering local teams to represent their community’s Hard Rock experience with their own social channels.
His toolkit of best practices and open approach to localized messaging has paved the way for Hard Rock International to hit 3.6 million followers on Facebook, 316,000 followers on Twitter, and over 80,000 followers on Instagram. Accounting for the local property profiles and you get a global social community that is 14 million strong and growing.
It’s clear that Sebastian has found a way to break through the noisy social world and establish a lasting presence for London’s original classless rock experience.

In This Episode

  • Why an authentic local message means trusting your global team
  • How the hospitality industry leads to a strong Instagram presence
  • Why reframing past brand experiences means embracing customer visuals
  • How Facebook’s algorithm leads to more Facebook Live videos
  • Why a focused email campaign means effective CTAs and KPIs


Quotes From This Episode

“Our job is to protect the brand and help grow it.” —@quinnnuts
“Social channels are the best outlets for those local teams to not only tell the story of the brand globally but what that means locally.” —@quinnnuts
“Our goal is to sell the experience and increase the relevance around the Hard Rock brand.” —@quinnnuts
“We’re selling the experience that is going on in the café to folks that are outside, nearby, or planning a vacation.” —@quinnnuts
“The ability to segment and target with a customized, personalized message has made email the most effective tool for us.” —@quinnnuts


See you next week!

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