Fan-inspired Videos are the Center of Oreo’s Holiday Campaign

This Week in Realtime Media

Politics: This Week in Realtime…Trump

In gearing up for next week’s GOP debate on CNN, Donald Trump has yet to lose steam in the media. The businessman had quite the week in mention volume, with the majority stemming from his remarks on Muslim immigration.
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If elected President, Trump stated he would like to ban Muslims from entering the U.S. due to the threat of terrorism. As a result, immigration is now dominating the Share of Voice around Donald Trump:
Whether or not you agree with Trump’s statements, he certainly knows how to keep people talking about him. Be sure to come back next week to see how he fares in the CNN debate—we will be providing a full recap and insights from the night!

Tech: Apple’s New Smartphone Battery

Apple advocates have another gadget to add to their collection, as the tech company just released a smartphone battery case of its own.

The $99 Smart Battery Case promises to give iPhone 6 and 6s users up to 25 hours of talk time, 18 hours of LTE use, and 20 hours of audio and video playback. It is made of silicone and available in both charcoal gray and white (what about rose gold?!).

While there have been tweets complaining about the design of this new Apple product….
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…it is still a new Apple product. As seen here, the sources covering this product release are top business and tech news sources:
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Regardless of what public perception is, whenever Apple releases something new, there is excitement abound. No surprise, major media outlets want to make sure that they are the ones sharing the story.

Business: Oreo’s Holiday Promotion

Earlier this week, Oreo brought on a new addition to their “Wonderfilled” campaign, just in time for the holiday season.

From December 7 to 23, America’s favorite cookie brand is teaming up with The Martin Agency to encourage fans to share their own #WonderCarols. A launch video on Oreo’s YouTube channel uses the “Wonderfilled” tune, in hopes that others will start posting stories, memories and thoughts on social channels about what the holidays mean to them:

Throughout the week, the hashtag #WonderCarols has been used over 197 times:
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For Oreo, #WonderCarols seems to be another successful way for the brand to stay relevant over the holidays. The company is generating buzz through original content that is being shared just with them, and they are doing so without mentioning their product. Impressive!

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