This Holiday Season Brings Surprising Deals and a “December to Remember”

This Week in Realtime Media

Business: Lexus & Barneys Team Up for ‘December To Remember’

The iconic red ribbons are riding back into holiday advertising, as Lexus launches another December to Remember. Like years prior, the luxury vehicle manufacturer is telling the story of gifting Lexus cars holiday as presents to your loved ones. This year, a new partnership with Barneys New York is bringing even more attention to both brands.

By incorporating Lexus vehicles into holiday displays, Barneys is dressing up their windows for the season along with associated retail product offerings, in-store promotions and a chance to win a $10,000 Barneys shopping spree.

Looking closer at December to Remember headlines, it is interesting to note that “racetrack” is at the center of the conversation:

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The racetrack theme found in Barneys windows incorporates three penguins surfing on various models of Lexus vehicles while racing around a track commissioned and created by famed slot car track designer Gary Gerding:

Aside from the spectacular construction (as seen above), this demonstrates that people are not talking about deals or savings, but rather a window display.

With thousands of people potentially neglecting Black Friday this year, could this be a reflection of a growing disinterest in holiday shopping, or is this genius in marketing? Only time will tell…

Entertainment: Adele’s ’25’ Sets Records Sans Streaming

It may only be Monday, but two HUGE records have already been broken this past week. Along with the Golden State Warriors making history with their 16-0 start, Adele’s 25 broke the single-week U.S. album sales record, previously held by *NSYNC.

As soon as news broke of Adele’s record-setting album, mentions around the artist spiked…
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…totaling over 45,000 since last Monday (numbers calculated as of last Wednesday):
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The most popular tweets around Adele show that 25 is the best-selling album of the year, in less than one week after being released:
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Despite Adele not streaming the album through services like Apple Music and Spotify, fans still purchased her work. And from a business perspective, it appears to be a brilliant move to limit the album’s avenues of availability, as she achieved Double Platinum status… from fans buying the album, not streaming.

Tech: Celebrate ‘Thanksgetting’ with Verizon

Verizon customers, rejoice! As a special Thanksgiving treat, the telecoms provider is offering 2 GB of data free of charge, along with other goodies.

Coined “Thanksgetting,” the holiday promotion is taking off on social media. #Thanksgetting is not only at the center of Verizon’s Hashtag Cloud…

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…but has generated over 4,500 mentions since November 21:
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It should be noted, not all of these mentions are positive. Among the tweets discussing the promotion, people are upset the promotion is discounting the “giving” aspect of Thanksgiving:
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Although Verizon certainly has people using #Thanksgetting on Twitter, it is probably not in the way they entirely intended the hashtag to be used. With the majority of those tweeting #Thanksgetting in a negative light, the wireless provider might have to reconsider what they promote during future holiday seasons.

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