Univision Expands Market Reach with The Onion Acquisition

This Week in Realtime Media

Politics: Palin Endorses Trump

Just when you thought Donald Trump could not receive greater media attention, an endorsement from someone who often dominated the 2008 election airwaves has now turned up the volume for the Donald even more.

Keenly observed in the Washington Post on Tuesday, “Palin and Trump conspired together to try to break the Internet.” The media publication used our data to highlight Trump’s total media mentions throughout the day:

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As seen above, there was a major spike that came after the Palin endorsement, just after 12 PM PST. In all, there were more than 251,000 media mentions of Trump on Twitter after the endorsement Tuesday, and nearly half (114,000) mentioned the Palin endorsement.

This is even further exemplified in Donald Trump’s Word Cloud from January 19…
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…where Sarah Palin appears to be at the center of all Donald Trump conversation that day.

What does this mean for Donald Trump?

Regardless of whether you are a fan or not, an endorsement from Palin will not hurt Trump’s resonance in the press — just as the primaries kick off in Iowa next month.

Entertainment: The Onion Acquired by Univision

The world’s favorite source for satirical news may have a name change in store — La Cebolla, anyone?

Univision Communications Inc., the parent company of the nation’s leading Spanish-language broadcast channel, has acquired a controlling stake in The Onion.  The purchase was made because:

Comedy is playing an expanding role in our culture as a vehicle for audiences to explore, debate and understand the important ideas of our time…It has also proven to be an incredibly engaging format for millennial audiences and is expected to play a key part in the 2016 presidential election process via our robust content offerings in Spanish and English.”

As seemingly disparate media outlets, the news is dominating headlines among the Hispanic media market.

Two of the most popular tweets on the Univision investment are in Spanish, with the top coming from CNN en Español:
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And the majority of Top Authors tweeting about the purchase are communicating in Spanish:
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While many Hispanic media outlets are reporting on this power play by Univision, the acquisition is also exposing The Onion to a potentially promising market. According to the latest U.S. Census, 65 percent of the 52 million Hispanics living in the country are between the ages of 18 to 34, an age range very similar to The Onion‘s current fan base. Overall, both parties seem to be gearing up for success with this partnership.

Events: Food Gets Fancy in San Francisco

Each January, the food industry puts on the largest marketplace devoted exclusively to specialty foods and beverages on the West Coast with the annual Winter Fancy Foods Show.

This year, over 1,500 established corporations, independent artisans and other culinary entrepreneurs exhibited to a sold-out crowd of 18,000 attendees during the three day event.

What was discussed most during all of this Fancy Food talk?


As seen in our Winter Fancy Food Show Hashtag Cloud, #trends were front and center:
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Based on what was revealed, the show appears to determine all of the up-and-coming food trends for the year — and from the looks of it, we can expect to no surprise much #glutenfree, #grassfed and #bonebroth fare on the table in 2016.

Business: NAIAS, Week 2 Recap

It has been another exciting week at the North American International Auto Show, with over 22,000 media mentions of #NAIAS coming in since Monday:

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Who’s been driving the majority of conversation among automakers from Detroit this week?

It is a tight race between Nissan and Ford each holding 14% of the Share of Voice among auto manufacturers throughout the week.

However, with stories like the debut of the Lexus LC 500 and President Barack Obama sitting in a Chevy Bolt during his tour of the auto show, each manufacturer saw unique spikes in mentions throughout the week:
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