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Instagram for Tourism Marketing: How States Are Amping Up Their Marketing

Given how important Instagram is to our tourism clients’ social strategies, we dove deep into analyzing what works and doesn’t work for tourism brands on Instagram. The findings are available in our 1st annual report, Instagram for Tourism Marketing: How States Are Amping Up Their Marketing.

Download the full 19-page report to see everything, including:

  • How many states are promoting contests and giveaways, and which state has run the most contests (the answer will surprise you)
  • The 7 most common elements of successful Instagram posts for tourism marketing
  • The most engaging kind of Instagram photo  — 96% of the most-engaging posts included this!
  • A proven recipe for a can’t-miss, engaging Instagram post for tourism

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Who We Are

Led by Jay Baer, a 24-year digital marketing veteran and inductee into the word of mouth marketing hall of fame, Convince & Convert’s team of experience strategists work with the world’s most interesting brands to double their digital effectiveness.

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Who We’ve Helped

We primarily work with mid-size and large North American companies (B2C and B2B) with revenues from $50 million to $50 billion. We also consult for agencies with 25-125 employees.

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  • I am SO pleased with everything. I want to be able to connect with my team and be in touch. Thank you. This call really got me pumped up for action.

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    UC San Diego Extension

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