Instagram for Tourism Marketing: How States Are Amping Up Their Marketing

Given how important Instagram is to our tourism clients’ social strategies, we dove deep into analyzing what works and doesn’t work for tourism brands on Instagram. The findings are available in our 1st annual report, Instagram for Tourism Marketing: How States Are Amping Up Their Marketing.

Download the full 19-page report to see everything, including:

  • How many states are promoting contests and giveaways, and which state has run the most contests (the answer will surprise you)
  • The 7 most common elements of successful Instagram posts for tourism marketing
  • The most engaging kind of Instagram photo  — 96% of the most-engaging posts included this!
  • A proven recipe for a can’t-miss, engaging Instagram post for tourism

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