Convergence of Marketing and Journalism is a Recipe for Better Content

badge-baer-factsIn this week’s Baer Facts, Kyle Lacy from ExactTarget and I talk about a recent blog post by social business smartie David Armano that illustrates an emerging marketing team structure that includes journalism/editorial guidance.

This is an interesting and exciting development, as it wasn’t that long ago that marketing and journalism were like two beta fish in adjacent bowls. Now, with documentary-style storytelling increasingly being imbued into content and social programs, will “brand journalist” be the new “community manager” and become the hot new communications job du jour?

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