Social Media Consulting

We Make Social Media Work

For companies and organizations, social media can be rough sledding right about now. Changes to social network algorithms have largely punished organic posts from non-individuals, rendering obsolete most social media strategies.

But that doesn’t mean you cannot succeed with organic and paid social media. You can. You just need a new strategy that takes into account the current realities of how social works.

We can help. We’ll work with you to determine what your customers really want, where you’re exceeding those expectations, and where you may be falling short. We’ll evaluate your social media versus your key competitors (if you like) and determine where you can create social that informs and delights your customers and prospects. We’ll also work to make sure you’re measuring organic and paid social media optimally, whether you’re doing so from a B2C or B2B perspective.

We use our decades of experience, proprietary audience insights, competitive analysis, advanced metrics system, and detailed research to craft social media marketing programs that drive meaningful business results.

Our clients and case studies speak for themselves.

How We Work

While we’ll tailor to your organization’s circumstances, many of our assignments look like this:

  1. Deep Research. We look at your business/organization, category, competition, current content and social media, customer insights, analytics, and more.
  2. Qualitative Analysis. 1:1 conversations with key stakeholders on your team, as well as interviews with prototypical customers and prospects
  3. Quantitative Analysis. Detailed surveys of current customers, prospects, and lapsed customers to study key perspectives, attitudes, content and social media consumption patterns, and more.
  4. Strategy Summary. Assessment and overview of social media current and future states, including themes, messaging, calls to action, audiences, social media “shows” and channel alignments, metrics and measurement, and amplification. This deliverable also includes an unveiling of the key strategic transformations necessary to meet business objectives for content. This is the “what” of our work.
  5. Operations Playbooks. Highly detailed documents (typically 2-4) that specify precisely what needs to be done to consistently and accurately put into practice the new/improved organic and paid social media program described in the Strategy Summary. This is the “how” of our work.
  6. Ongoing Counsel. Lightweight weekly support to answer questions, refine playbooks, connect dots, and pitch in where needed. This is like personal training for social media optimization.

In addition to our social media consulting programs, we also create content marketing for our clients, and provide social media training via workshops, keynote presentations, and boot camps.

Influencer Marketing Mistakes Great Brands Don't Make

Influencer marketing is all the rage, but it’s also VERY EASY to botch the job. Based on our many B2B and B2C influencer campaigns, this tight eBook will save you from sadness.

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