Finally, video is getting HOT among social media marketers.
66% of social media marketers plan to increase their Youtube marketing in the near future, according to the 2015 Social Media Marketing Industry Report, released by Social Media Examiner.
66% of social media marketers plan to increase their Youtube marketing in the near future
In terms of YouTube as a major channel to consider, it’s about time. With 4g/LTE bandwidth everywhere, streaming video to a phone is a simple proposition, and YouTube itself is investing big money into turning their platform into the new television.
Ask yourself this question: are people reading more, or watching videos more?
YouTube Marketing Strategy Will Become a Hot Commodity
72% of the participants in this social media research (which were self-selected) say that they want to learn more about video marketing – additional evidence of the rise of Youtube as a core channel.
But video marketing without a strategy can be be a colossal waste of time. Understanding how to right-size your content, production, and amplification of video is a meaningful challenge, and our consulting team at Convince & Convert has lately been doing a lot of big-company YouTube marketing strategy work, as well as overhauls of playlists and annotations, etc.
YouTube is Currently a Big Business Play
This research found that YouTube is currently used by 71% of the surveyed companies with 100+ employees, compared to 38% of self-employed respondents. This shows that the long-held perception that video is difficult and expensive has not fully abated. However, low-res, yet high-impact video productions like my own Jay Today show, as well as training and how-tos from video marketing geniuses like Amy Schmittauer and Sunny Lenarduzzi are (in my estimation) starting to change this perception.
Is video harder than sending a tweet? Of course, but once you have a sound Youtube marketing strategy (or a video strategy overall that might include Facebook, Instagram, and even Twitter video) it doesn’t have to be a massive production burden.
YouTube is Embraced Equally by B2B and B2C Marketers
One of the most fascinating findings in this study is that YouTube is used by 55% of B2B marketers, and 55% of B2C social media marketers who participated.
YouTube is used by 55% of B2B social marketers and 55% of B2C social marketers
This makes YouTube the only major tactic or channel that has a nearly even mix of participation. Twitter comes closest, with 83% of B2B social marketers using it, compared to 77% of B2C social marketers.
YouTube for B2B is absolutely viable, especially considering research from Forbes that shows 52% of senior business executives watch video for work purposes at least weekly.