Skip to main

A Conversation, Not a Monologue – Digital Marketing for Colleges

Authors: Jay Baer Jay Baer
Posted Under: Social Media
Listen to this Article

I just finished giving a speech at the western region meeting of the National Council for Marketing & Public Relations in Sedona, Arizona. 

NCMPR is the association of community and technical college marketers. A really interesting group that needs to harness social media and work with prospective students on an individual, relevant, highly personal basis. 

While this presentation was specifically for NCMPR, there is a lot of material that will be valuable to anyone looking to launch and maintain a social media and digital marketing program for a mid-sized business or organization. 

Key points in this presentation:

– Media outlets have exploded, causing audience fragmentation

– You have to communicate to audiences individually, because they don’t herd together like the old days

– Using the power of audience segmentation

– Digital marketing is critical in this new hyper-targeted marketing world, because online users identify themselves through their search queries and site usage

– Ways to find prospective community college students (Twitter, Facebook, Blog search, Flickr)

– Web site is the key to translating awareness of your college (or any brand) to action

– Web content needs to be transparent, real, and multi-modal

– Lead acquisition is critical for colleges. Give users multiple call to action options. 

– Secrets to good form design

– Web site testing and optimization basics

– Lead nurturing via personalized follow up and triggered communications

 

Comments are very much appreciated. Enjoy. 

 

Article Banner Image

Get our best tips. Join the smartest marketers who receive our twice monthly update.

Join the Social Pros LinkedIn Community

Join a community of real social pros doing social media on LinkedIn. Receive all the inspiration and ideas straight to your feed and add your thoughts to the conversation.

Follow Social Pros on LinkedIn

Subscribe to Social Pros Podcast

b2b influencer

Ready to Get Started?

I am looking for...

(Required)