Influencer Marketing Mistakes Great Brands Don't Make
Influencer marketing is all the rage, but it’s also VERY EASY to botch the job. Based on our many B2B and B2C influencer campaigns, this tight eBook will save you from sadness.
Guest post by Elizabeth Sosnow (@elizabethsosnow), Managing Director of BlissPR, a New York City based public relations firm. She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries.
Boy gets girl. Boy loses girl. Boy slips on banana peel, temporarily loses girl, but ultimately gets girl back.
My college cinema professor Elliot Stout once observed that there really are only a few basic stories, but that your storytelling opportunity lies in the rich details you can add to each plot. For example, Alfred Hitchcock’s movie “Psycho” is ultimately about a very bad mother, but he gives us a huge narrative shock when we first see “her” in the infamous shower scene. Human beings love — and learn best — through stories.
We know that social media communities require an unending supply of stories to succeed. But the daily grind of coming up with those ideas can feel overwhelming. In our recent study of consulting firms, we found that many abandon blogs, probably because of bandwith and story fatigue.
It doesn’t have to be painful. Start with an audit of the intellectual capital or “thought leadership” you already have:
Now consider if your existing ideas lend themselves to a story framework. Here are 7 ways to identify the possible stories in your own organization:
Starting a blog or building a content pipeline can feel intimidating. But if you begin your intellectual capital audit by looking for these kinds of stories, you’ll have a built-in head start.
Don’t forget the most important part of being a successful storyteller. Your primary job is to excite your audience.
What’s the best business story you’ve ever told?
(photo by Foxtongue)
Influencer marketing is all the rage, but it’s also VERY EASY to botch the job. Based on our many B2B and B2C influencer campaigns, this tight eBook will save you from sadness.