The Reality of Competition in a Maturing Social Marketplace

Interview with Steve Lundin from Big Frontier when I was in Chicago for a presentation of The NOW Revolution.

We discuss:

  • Competition and social media gurus, wheat, and chaff;
  • The future of Twitter and its stickiness problem;
  • Agencies stubbing their social media toes;
  • Do social crises create measurable business declines;
  • The path to social ubiquity

What do you think?

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Influencer Marketing Mistakes Great Brands Don't Make

Influencer marketing is all the rage, but it’s also VERY EASY to botch the job. Based on our many B2B and B2C influencer campaigns, this tight eBook will save you from sadness.