Facebook is the largest voluntary, non-religious organization in the history of the world. They are not dumb. Facebook organic reach for business pages is plummeting, and will drop even further because Facebook is a public company that has fiduciary responsibilities to their shareholders to maximize returns. Fundamentally, Facebook cares about THEIR business, not about YOUR business. … Continue reading This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank