4 Goal-Specific Ways to Measure Influencer Marketing ROI
The best way to measure influencer marketing ROI depends heavily on your campaign goals. Learn how to make your measurements goal-specific.
Why Marketers Can’t Afford to Chase a Silver Bullet Strategy
Too many marketers chase a “silver bullet” strategy, in which a single tactic will address all their challenges. Here’s what to do instead,
7 Steps for Performing Your Next SEO Audit
SEO audits don’t have to be difficult. This master list of tips and tools can help you keep your site in tip-top shape.
How to Use the New Twitter Analytics Dashboard
Twitter has launched an amazing dashboard that provides a wealth of data on your organic Tweets. Learn how to access this data so you can perform an insane amount of powerful social analysis.
How to Create Content That Sells
If you’re asking prospects to change what they’ve always done for a new way of doing things, you’re going to need to convince them before you can convert them. Does your content marketing program have this kind of content in it – or are you too shy to sell?
Data Geek or Storyteller? Today’s CMO Must Excel at Both
No one can deny that data is enlightening. Its signals tell us who our audiences are, where to find them, and how they’re influenced. But does it trump storytelling? Today’s CMO requires a healthy mix of analytics experience and creativity to be successful.
4 Proven Ways to Maximize the Value of Your Video Marketing
Great videos distinguish you from competitors because this memorable medium opens people’s hearts. Unlike a white paper or eBook, video assets make people feel. Use these four tactics to maximize your video marketing strategy.
4 Tools to Help Build a Social Media Analytics Report
In some circles, social media marketers still get a bum wrap for not being able to prove how their work impacts the bottom line. Despite an abundance of overwhelming evidence to the contrary, many business leaders still view social media as a “nice to have” but not a necessity. “We see our competitors employing social […]
Are You Suffering From Premature Calculation?
Originally, he was called Machaca. Two problems arose. First, very few people (even here in Arizona) knew what Machaca meant, so we were constantly having to explain it. Second, he just didn’t “seem” like a Machaca. So, in a flash of four year-old inspiration, my son switched our dog’s name to “Cheeto”, and it fit […]
Finally! A Blog Post Scoreboard
Knowing which of your blog posts are most successful, and in what way, is invaluable in the never-ending process of honing your blog’s content approach and community orientation. Bloggers have always been challenged by on one hand having both a surplus of potential success metrics, and a scarcity of data aggregation tools. The new PostRank […]