How to Stay Relevant in an Algorithmic Instagram Feed
The possibility of an algorithmic Instagram feed means social media marketers will soon need to work harder to stay relevant.
4 Tips for Honing Your Content to Reach Gen Z
Now’s the time to begin shifting your content strategy to accommodate the tech-savvy, information-hungry digital natives of Generation Z.
You’re Doing Retargeting Wrong: Here’s How to Fix It
Bad retargeting can alienate potential customers in a serious way. Here’s how to build a more personalized, effective retargeting strategy.
How to Market with Mom Bloggers
Given that moms have the most spending power of any consumer vertical, brands everywhere are teaming up with mom bloggers.
Audience Segmentation Lessons from Google Plus
Let me get this confession out of the way first: I’m kind of a Google fangirl. So I was pretty excited when the search giant announced Google+, their foray into social networking. I’m pretty fed up with Facebook and its constant changes (that don’t really improve my user experience) so I signed up for an […]
The 12 Key Messaging Strategies for Email Lifecycle Marketing
Guest post from Chris Sietsema, who teaches and trains small to medium-sized businesses and non-profits in the disciplines of search, social media, email marketing and online analytics. Chris owns Teach to Fish Digital, a one-man consultancy in beautiful Mesa, Arizona. He also created the infographics for The NOW Revolution. A common challenge for us is […]
4 Detective Tricks to Find Your Customers in Social Media
For many companies, the conversation has shifted from “why” or “should” we do social media, to “where” and “how” social media should be done. A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Because there really is no benefit in beating your customers to the punch. […]