How Ford’s Instagram Campaign Encourages Fans to Drive Safely
Ford’s latest Instagram campaign warns fans against “liking and driving,” using a series of simple yet powerful images.
How TOMS Plans to Launch a Movement with Instagram
In their latest initiative, TOMS isn’t asking for a purchase. The brand is calling on their social community to help launch a movement.
How to Create People-Powered Content That Works for Your Brand
B2C companies currently spend about a quarter of their budget on content marketing and 60% have plans to increase those budgets next year. How do you, the brand, tap into your customer’s social stream? The answer is simple: People-powered content.
An Innovative Approach to Outreach Marketing from a Quirky Brand
An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month.
How the Product Life Cycle Improves Content Marketing
Content marketing is growing up. According to “Quarterly Intelligence Briefing: Digital Trends for 2013,” content marketing became the number one priority for marketers in 2013. And why not? Content marketing works because it’s a uniquely powerful way to generate excitement around your industry and products. (tweet this) But if content marketing is ultimately meant to […]
How to Identify Relevant Hashtags for Your Business
Identifying the right hashtags is critical when it comes to social monitoring and engagement.
4 Nearly Guaranteed 2012 Social Media Predictions
The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. It includes prognostications from 34 social media practitioners, including some of my favorite social media writers such as: David Berkowitz (whose MediaPost Social Media Insider columns you should be reading) […]