How to Uncover a B2B Brand Voice That Isn’t Boring
Too often, B2B companies come across as stiff and impersonal. These exercises will help you uncover your brand’s unique, relatable voice.
Why B2B Marketing Must Embrace Ninja Customers
We used to talk to a real person as a first step. To get familiar with the company. To learn more. To create bonds. Not now. Now we talk to a real person as a last resort, after we’ve kicked the informational tires so thoroughly that we absolutely must reach out to get our final […]
5 Ways to Deliver B2B Marketing Content that Sells (Without Sabotaging Sales)
Guest post by Carmen Hill, Social Media and Content Strategiest for Babcock & Jenkins, an integrated B2B marketing agency in Portland. Could giving away too much great content actually sabotage sales? As unlikely as it sounds, this is exactly the concern that recently came up in a discussion about B2B content marketing. There’s always a […]