Influencer Marketing, Rick Springfield, and a Bottle Opener that Opened Doors
Influence marketing is all about who you know. It’s about building mutually-beneficial relationships by making connections. Learn how to market to influencers from 22 influential marketers.
7 Content Marketing Poop Scoops
I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? On one hand, it’s a good question in that the marketer asking it knows dull content is deadly. But it’s a bad question too. Why? Because it’s the wrong question. The […]
25 Brain Lubricants to Generate Content Ideas
Feeling stuck? The content’s not coming. It happens. I’m often asked where do you find ideas? I’m not sure I have the answers, but the question got me thinking. The tin man followed the yellow brick road. No guarantees, but maybe one of the following brain lubricants ease you on down the road to Oz. […]
3 Amigos of Content Marketing and a Muy Bien eBook Strategy
Lee Odden. Ann Handley. Jay Baer. I read their books and blogs. I hope you do too. Because they’re so generous with their ideas, all three were a big help to me before I knew them. And because they know so much about online marketing, I made an effort to come to know them. Now […]
The Biggest, Yet Never Mentioned, Benefit of Content Marketing
We can pretend we’ve all accepted the commonly understood benefits of content marketing. But we’d be pretenders. Let’s deal with the digits. Content marketing can help you make money. Planned and executed by marketing professionals, your content marketing efforts will drive traffic to your site and increase leads. It’s capable of playing a role in helping you better […]
11 Reasons Why Prospects Don’t Convert Into Customers
Just four years ago, my friend Marcus Sheridan discovered the power of content marketing and rescued his nearly bankrupt pool and spa business. He dove deep into blogging and propelled River Pools and Spas to a dominant leadership position in his home state of Virginia. Today, while still maintaining partial ownership of the pool business, […]
Why You Shouldn’t Do Content Marketing
I’m guilty. There. An odd way to come out of the 2013 gate, I admit, but the truth will set you free, right? Intent to harm doesn’t factor into this crime. In fact, until now, I wasn’t even aware of my wrongdoing. My admission now: I’ve been talking some of my clients into doing content […]
The Most Valuable Lesson a B2B Marketer Will Ever Learn
As a journeyman marketing writer, my job is to simplify stuff. It often works like this: I go into a meeting. My client invited a number of others because they really know the product and the replica watches market. These are experts. After the handshakes, card swaps and small talk, I go into listen mode. […]
Striking a Content Chord with Color Commentary
In music, melody is a sequence of notes that leads your ear through the song. The hooks that stick in your head tend to be the tune’s melody. Many of the most popular artists of all time—The Beatles, The Beach Boys, Queen, and The Eagles quickly come to mind—vastly increased the appeal of their music […]