The 6 Lifelong Laws of Content Marketing for Agencies
Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The opportunity costs are significant, which is what we’ll explore in this post. Can agencies truly benefit from a commitment to content (which often […]
6 Ways to Show You Give a Damn in a Job Interview
Guest post by Elizabeth Sosnow, Managing Director of BlissPR, a New York City based public relations firm. She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. He was an intelligent, well qualified senior candidate. Over the course of […]