4 Studies on the State of Influencer Marketing
What’s on the horizon for influencer marketing? New data from 2015 reveals its growing influence on the marketing world.
8 Questions for a Big-Time Marketer Turned Influential Blogger
Meet James, a successful blogger and influencer whose background as a marketer gives him unique insight from both sides of the fence.
How Bloggers and Brands Create Successful Partnerships (New Research)
A new survey of 4,000 influential bloggers sheds fresh light on where and how influencer relationships are being forged.
A 4-Step Blogger Outreach Tool for Identifying Influencers
Identifying influencer personas is a crucial first step in effective blogger outreach. This cheat sheet will help get you started.
Why Pet Bloggers Are the Next Big Brand Influencers
Following the success of mom bloggers, marketers are finding prime partnerships in the next frontier of influencer marketing: pet bloggers.
The 4 Best Influencer Marketing Studies of 2015 (So Far)
Hungry for data? This post rounds up some of the best recent studies and data visualizations from the world of influencer marketing.
4 of the Best Blogger Outreach Strategies
These four brands are great examples of blogger outreach done right. Get inspired by their creative approaches to building relationships.
How to Own Your Blogger Outreach Process
A highly trusted blogger is one of your most powerful marketing tools. Hone your blogger outreach strategies with this definitive guide.
Everything You Need to Know About Nurturing Influencer Relations
Developing a close relationship between your brand and your advocates can make a huge difference in generating awareness, brand loyalty, and ultimately sales for your company. Learn how to nurture your influence relationships for maximum success.
An Innovative Approach to Outreach Marketing from a Quirky Brand
An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month.
How to Treat Your Bloggers Like Rock Stars
Yesterday, I discussed the power of blogger outreach and how Char-Broil does an exemplary job with mutually beneficial connections. In order to achieve and implement these crucial relationships like Char-Broil does, it’s important to understand exactly what makes for a successful relationship with the bloggers who move your brand forward. The writer in me loves […]
Why Char-Broil’s Blogger Outreach Program Gives Me the Warm and Fuzzies
A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. While these posts are important, educational, and often very funny I had trouble finding positive examples of PR professionals going above […]
3 Steps to Building a Solid Media List
Ever land a cover story from a Twitter pitch? Newsjack breaking news from a Facebook feed? Secure a blog column on a critical e-zine website? If not, it’s time to kick up your PR skills a notch or two. The PR industry continues to shift like Tony Stewart at a Daytona race, and it impacts EVERY area […]
Blogger Outreach Software That Will Make You Do a Happy Dance
Blogger outreach is a major part of many agencies’ social media offerings, and finding and managing relationships with bloggers is often a time-consuming, Sisyphean task that usually gets foisted upon junior team members who then spend dozens of hours on random Google searches and lame email pitches. Let’s fix that. First, understand the 4 ways […]
Blogger Outreach Changes the PR Timeline Forever
PR behemoth Ketchum (the PR agency of record for ConAgra) caught it’s foot in a bear trap of its own manufacture recently, when it thunk up and perpetrated a bait and switch blogger outreach program. Evidently, Ketchum invited a group of bloggers to a restaurant in NYC, where they would enjoy a “delicious four-course meal”, […]
Breaking Out of Social Disclosure Jail With CMP.LY
It’s been about 15 months since those crazy kids at the Federal Trade Commission (FTC) passed their new disclosure guidelines to “protect the public” from inappropriately cozy business relationships being companies and bloggers, tweeters, Facebookers and more. Since then, we’ve been expecting a steady procession of corporate marketers being led to the virtual stockade, given […]