Will You Abandon Your Friends to Seek Real Relevance
(video production by my friends at Candidio. Fast, inexpensive video editing and production. Check em out!) Excerpted from the video: I was happy to interview Brian Solis, a futurist, new media raconteur, and principal at Altimeter Group. Brian recently published his 5th book, The End of Business As Usual which I believe to be his […]
UNcanny Insights From UnMarketing
The new book UnMarketing from Canadian viral marketer and Twitter gadfly Scott Stratten takes the rules and purees them, Blendtec style. Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. He believes that common sense should prevail, and […]
Cognitive Surplus – Use Social Connectivity to Change the World
My TIVO hates Clay Shirky. In his piercing new book Cognitive Surplus: Creativity and Generosity in a Connected Age Shirky asserts that the technological revolution has enabled us to work together to conquer challenges big and small, if we’d just watch less TV and commit to participating in something other than our own mental decay. […]
Make Dough From What You Know – A Review of Crush It!
Are you living, or just earning a living? So asks wine critic, social media star and business consultant Gary Vaynerchuk in his new book, Crush It! (for more ideas from Gary, see this live interview on Twitter I conducted with him last week). The premise of Crush It! is that technology has disrupted the historical […]