Top 3 Mistakes Brands Make with Influencer Marketing

Are your influencer campaigns delivering less-than-stellar results? You may be falling victim to one of these three common mistakes.
What Makes a Great Brand Ambassador?
Ambassador prowling is hunting down people who love your brand or locating the people who will love your brand they just don’t know it yet. It might seem creepy at first, but finding great ambassadors for your brand is key to a successful influence marketing program.