3 Tips to Unlock Emojis’ Marketing Value
Emojis have taken root in the modern consumer’s vocabulary, and marketers need to speak the language. These tips can help you leverage emojis’ marketing value.
What Every Marketer Should Know About Color Theory
The right colors can increase the effectiveness of your campaigns, especially when it comes to conversions.
The Right Way to Balance Business and Fun in Your Content Marketing
Yes, you can balance business and fun. Whether you’re producing B2B or B2C content, there’s room for a bit of personality in even the most serious brand.
Why Do So Many People Recognize the Jay Baer Brand?
Get a glimpse into Jay Baer’s journey building both a business and personal brand in this video interview.
How Breaking the Fourth Wall Sparks Great Storytelling
Great storytelling dissolves the boundary between brand and customer. Here’s how to create great story moments by breaking the fourth wall.
Why a Differentiated Customer Experience Is the Best Thing for Your Brand
Brands who refuse to conform—who create their own unique, differentiated customer experiences—will reap the richest rewards.
Why You Should Be Letting Customer Reviews Define Your Brand
Customer reviews are one of the most important components of your brand’s reputation and should inform how you define your brand.
10 Ways to Kiss Boring Goodbye in 2017
Boring content is simpler to create but comes with a heavy tax. The onus is on marketers, not audiences, to provide relevance and meaning.
An A to Z Guide to Personal Branding [Infographic]
If you want an audience to know your name and value what you produce, start with the ABCs of personal branding.
Why the ‘All About Them’ Brand Strategy Works Every Time
A good brand makes people feel good. A great brand makes people feel good about themselves by employing an “All About Them” strategy.
How to Use Social Media to Build Brand Trust
Stop treating social media as a one-way street for self-promotion, and start using your social platforms to build trust with your audience.
Why Brands Shouldn’t Be Afraid to Get Emotional
Why are brands so afraid of expressing emotion? There’s nothing wrong with putting personality behind your brand.
How to Create a Scrappy Brand Blueprint
A brand blueprint define your brand and how you tell your story. Here’s how scrappy marketers can make their blueprint crystal-clear.
How to Uncover a B2B Brand Voice That Isn’t Boring
Too often, B2B companies come across as stiff and impersonal. These exercises will help you uncover your brand’s unique, relatable voice.
How Data Is Used to Refine Marketing Messages
To remain viable and visible to consumers, brands will need to get smarter about how they listen and collect data on their audience.
5 Clever Uses of LinkedIn for Unique Customer Experiences
Don’t overlook LinkedIn’s potential for unique, memorable social media campaigns. Take inspiration from these five clever companies.