Convergence of Marketing and Journalism is a Recipe for Better Content
In this week’s Baer Facts, Kyle Lacy from ExactTarget and I talk about a recent blog post by social business smartie David Armano that illustrates an emerging marketing team structure that includes journalism/editorial guidance. This is an interesting and exciting development, as it wasn’t that long ago that marketing and journalism were like two beta […]
10 Content Marketing Must-Do’s for Brands
Marketing is a fun place to be these days, isn’t it? New tools and new technologies and new platforms are giving businesses interesting opportunities to connect with customers in inherently more meaningful ways. Of course, that’s put new pressure on marketers and layered new requirements onto Marketing. Our newly social Web is requiring brands […]