3 Simple Ways to Protect Your Content on Social Media
Social media makes content attribution an uphill battle for many brands. Protect your content on social with these simple tactics.
Why the ‘All About Them’ Brand Strategy Works Every Time
A good brand makes people feel good. A great brand makes people feel good about themselves by employing an “All About Them” strategy.
How to Build Creativity and Self-Expression with Your Community
Converse is celebrating the 100th anniversary of its most iconic shoe with a powerful campaign that puts community at its center.
5 Brands Who Rocked the Social Media Red Carpet During the Oscars
Social media was abuzz this weekend as millions tuned into the Oscars. A few brands in particular stood out on the social media red carpet.
37 Brands, One Big Game Ad: Newcastle Crowdfunds Their Super Bowl Ad
Newcastle made good on their promise of a crowdfunded, 37-brand Super Bowl spot. How did they do with the final result? You be the judge.
You’ve Got Brand Ambassadors. Now What?
So you’ve turned your biggest fans into brand ambassadors. What now? Check out these strategies for keeping those relationships strong.
Newcastle Is Crowdfunding Their Super Bowl Ad
Newcastle’s innovative use of crowdfunding could mean 30 brands will share Super Bowl air time… and its notoriously high cost.
How to Create People-Powered Content That Works for Your Brand
B2C companies currently spend about a quarter of their budget on content marketing and 60% have plans to increase those budgets next year. How do you, the brand, tap into your customer’s social stream? The answer is simple: People-powered content.