Why Most Companies Can’t Yet Handle Great Marketing Technology
The more things change, the more they stay the same. I spent a few days last week with 10,000 digital marketers, enveloped by all things Adobe at their Adobe Summit event. They paid me to cover the event as an insider. It was my first-ever Adobe event, and I was impressed. Adobe Summit is a classy […]
A Customer Experience Book That Is Much More Than a Book
Brian Solis book X – The Experience When Business Meets Design is a must-read for business owners as it lays out the foundation of customer experience in the modern age
Social Listening: Damned If You Do, Damned If You Don’t
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the double-edged sword of social media listening and response. Should We Reconsider the Facts About Social Listening? “Listen” is the dogma of social media. Every social media consultant since the dawn of Friendster has a slide (or 23) about listening […]
Will You Abandon Your Friends to Seek Real Relevance
(video production by my friends at Candidio. Fast, inexpensive video editing and production. Check em out!) Excerpted from the video: I was happy to interview Brian Solis, a futurist, new media raconteur, and principal at Altimeter Group. Brian recently published his 5th book, The End of Business As Usual which I believe to be his […]
The Chicken and the Egg Social Media Conundrum
There are many ways social media differs from traditional marketing. It’s approachable and human. It’s a two-way dialog, rather than unilateral declarations. It treats the customer as a teammate, rather than a target. But there’s another big difference. In social media, the audience comes after the message, not before. Remember that when you buy a […]