4 Lessons from BuzzFeed’s Worst Headlines
You’ve read the research on what makes a great, shareable headline, but there are lessons buried in the worst-performing headlines, too.
How to Win Big with Tiny Growth Hacks
The hunt for high-impact marketing tactics can be chaotic and difficult. Small, systematic experiments can help you cut through that chaos.
How Humanity Drives Customer Experience
Smart companies rarely act like companies. Instead, they operate as real people, united by a common cause under the umbrella and auspices of the collective. An amazing case study from Jay Baer shows this principle in action.
How to Convince People to Do Your Marketing For You
Take it from Bhakti Chai: Empowering fans to become brand ambassadors means more engagement, stronger community, and less work for you.
Huggies Case Study: How to Elicit Natural Storytelling for Maximum Impact
You’re not marketing your brand, rather, an experience with your brand. An intrinsic piece of great marketing is honing in on the value of acquiring and creating authentic content and fostering a genuine love of one’s brand.
Burt’s Bees Turns To Social Media Community To Host Global Beeday Celebration
To celebrate its 30th birthday, Burt’s Bees took to Facebook and Twitter on September 17th to host a Global Beeday celebration with its community. The Beeday event offers a good example of how to celebrate milestones with your social media community.
How Three Brands Won Big with Content Promotion
More and more marketers are finding new and creative ways to ensure their content gets seen by the audiences that matter most to their brands. However, before content promotion was en vogue, these three brands figured out a way to get their content in front of millions of eyeballs.
5 Lessons to Make an Effective Animated Demo
Software from TweetReach offers a compelling value proposition: allowing users to figure out precisely how many potential impressions a tweet, brand name, or hashtag has accumulated on Twitter recently. They’ll even show you which Twitter users are spreading a particular message the most. (Note: they now have similar data for Tumblr, which is very handy). […]