A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned
The media landscape is more complex than the paid-owned-earned (POE) media model would lead us to believe. Here’s a breakdown of what this new paid-owned-granted-leased-earned (POGLE) media model looks like and which media activities fall within each category.
17 Ways to Integrate Facebook and Email Marketing
Killer integration of Facebook and Email View more presentations from Jay Baer I won’t write out the entire presentation for you in blog post form – that’s what Slideshare is for – but here are the high points of this presentation on Killer Integration of Facebook and Email Marketing, where I offer 17 specific ways […]