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Tag: channel strategy

Why Is Digital Marketing Still Fighting to Earn Consumer Trust?

why is digital marketing still fighting to earn consumer trust

New research reveals customers trust digital marketing channels less than traditional channels.

When Should You Use Employee Email Signatures as a Marketing Channel?

When Should You Use Employee Email Signatures as a Marketing Channel

Is it time to start leveraging your employees’ email signatures as a marketing channel? These questions can help you decide.

Who Doesn’t Believe Offline and Online Marketing Are Merging?

Stat-of-the-Month-image

Here’s a question for the two percent—the two percent of marketers who don’t think that offline and online marketing are merging, that is.

Why Influencer Marketing is Creating Huge Returns for Businesses

Why Influencer Marketing is Creating Huge Returns for Businesses

As this study shows, businesses are seeing huge returns and rapid growth from influencer marketing. There’s no better time to dive in.

3 Rules for Better Video Marketing

3 Rules for Better Video Marketing

Don’t overlook the potential power of video. Ramp up your video marketing with a balance of strategy, integration, and measurement.

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