Moneyball Principles for Content Marketing

oakland athletics

By now you have likely seen, read or heard about the story of the Oakland A’s baseball teams of the early 2000s. Led by General Manager, Billy Beane, the club had limited resources with which to build a winning team, especially when compared to big budget competitors like the New York Yankees, Boston Red Sox, etc. As opposed to relying on old school player evaluation tactics, they hired analysts who used statistical models to identify batters who could score more runs and find pitchers who could get more outs. While the Moneyball story is framed within the game of baseball, it’s really about math. It showed that we can depend on numbers to help predict success. And while it was not perfect, this particular “numbers first” approach proved better than an expert’s best guess.

The 12 Key Messaging Strategies for Email Lifecycle Marketing

lifecycle marketing

Guest post from Chris Sietsema, who teaches and trains small to medium-sized businesses and non-profits in the disciplines of search, social media, email marketing and online analytics.  Chris owns Teach to Fish Digital, a one-man consultancy in beautiful Mesa, Arizona.  He also created the infographics for The NOW Revolution. A common challenge for us is […]

Pre-buy the Book and be One of 10 Lucky Winners

Our new book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social debuts February 1 (a few days later in stores). We want to make sure we get as many copies sold in advance as possible, as it helps convince the physical bookstores to order and promote the book. Plus, […]

Is It Time for The NOW Revolution?

At long last, I’m delighted to announce that The NOW Revolution is complete and available for pre-order. My new book, written with my uber-talented co-author Amber Naslund, is subtitled “7 Shifts to Make Your Business Faster, Smarter, and More Social“. (big thanks to many of you for helping us pick a title a few months […]

Can Social Media and Lead Generation Coalesce?

By now, we all know that social media is a fantastic tool for gauging the audience and communicating with previous and current customers. But, can it also be used to lure in new customers? Can social media marketing be paired with other lead generation tactics to create new business opportunities? My initial response was, ”mmh, […]

9 Things to Do When I’m Gone

This morning, I’m leaving with the family on a 2-week vacation of Denmark and Norway. We’re doing a home exchange, and a lovely family from Aalborg, Denmark will be inhabiting Convince & Convert global headquarters in Flagstaff. (We’ve done the exchange thing a few times via and really enjoy it. If you have any […]