The Next Great Social Marketing Opportunity: The Internet of Things
In late 2012, we shared an article on the TopCoder Blog entitled 2013: the Year of the Sensor – Your Year to Innovate in the Physical Realm. Thanks in part to a timely re-tweet by Tim O’Reilly, that article went on to be our 3rd most seen blog post in our 2.5 years of content. I […]
Marketers, Here are the Keys to Your IT Department – Good Luck
Clinton Bonner is an Open Innovation author/blogger, futurist and Marketing Manager at TopCoder – a global Open Innovation platform and community. Look no further than a very recent post by the purveyor of Convince and Convert and you’ll notice something remarkable. As Jay lays out 4 Nearly Guaranteed 2012 Social Media Predictions, what do you […]
Why Should Old Spice Get to Have All the Fun?
Guest post by Clinton Bonner, President of NoSox Productions; a character based brand story-telling firm out of Westbrook, CT. It was 2010… The Toyota Sienna Family somehow made mini-vans cool and the Old Spice Guy literally rode-in on a white horse and into our social lives. The emergence of amazing character-based brand storytelling on the […]
6 Ways Web Check-ins Can Benefit Your Brand
Guest post by Clinton Bonner, community connectivity expert, futurist, and blogger at Everything to Everything. Whether it’s big players like Foursquare inking a new loyalty rewards program with Pepsi, or niche developers like Untappd, addressing the beer drinking vertical with a mobile application that let’s you spread the word about the particular brew you are […]
Is Starbucks the Most Dangerous Competitor to Facebook?
Today’s post is a collaboration with Clinton Bonner, community connectivity expert, futurist, and blogger at Everything to Everything. Starbucks is not only offering free Wi-Fi in all stores come this fall, but also unveiling their Starbucks Digital Network that all in-store web and mobile users will have the opportunity to enjoy (it’s a partnership with […]
Crowdsourcing: Beyond the Basics
Guest post by Clinton Bonner, Director of Sales at Chaordix, specializing in the technology and services of managed crowds for open innovation and social research. What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl”) and into something more meaningful to the brands embracing it […]