Who Doesn’t Believe Offline and Online Marketing Are Merging?
Here’s a question for the two percent—the two percent of marketers who don’t think that offline and online marketing are merging, that is.
Why Some CMOs Believe Mobile Marketing Isn’t Worth It
4 in 10 CMOs feel mobile marketing has no substantial impact on overall performance. So why do they continue to budget for it?
New Research: Most Companies Do Not Have the Talent to Leverage Marketing Analytics
The latest edition of The CMO Survey, from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting. First of all, the study is solid–while it is based on a self-selected sample of about 400 marketers (88% of which are at least VP level), the […]