Cooperative Content Will Eventually Dominate Your Polished Content
The legions of companies now embracing “content marketing” as a piece of their communications arsenal grew by 11% as I typed this sentence. Alas many (perhaps most?) of these new content devotees have not embraced Youtility in the least, and are instead making content they think they need, rather than content real people actually want. […]
11 Big Myths About Social Media and Content Marketing
Much of what we’ve come to believe about social media and content marketing is wrong. They are myths. Time to crush them. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute: Myth 1: My customers are not social 2013 data from the Pew Internet project finds 72% of […]
Why Insourcing is the Next Social Media and Content Marketing Trend
Social media and content marketing are in the middle of an arms race. Channel and opportunity proliferation combined with surging boardroom interest have created a pervasive atmosphere of “more is better.” The veracity of that outlook is debatable, and I typically counsel corporate clients to do less, but to be notably good at whatever social […]
How to Fight For More Social Media Resources In Your Company
Paradox: in an age of technology advances being gobbled like Pez, marketing and customer service are somehow getting more labor-intensive, not less. Social media and the rise of self-serve content requires that we actually attempt to fulfill the decades-old promise of 1:1 marketing – winning hearts and minds a few at a time with unprecedented […]
5 Search and Social Trends for 2011
Recently, I participated in a Webinar with my friend and client Chris Baggott of Compendium. We talked about the convergence of search and social media, and how content marketing is bridging both areas. We settled on 5 trends that we think will be especially important in 2011 (read or print yourself via Scribd, or see […]
The 3 Amigos: Email, Blogging, Social Sharing
For a while now, there’s been too much talk about social media vs. email vs. search. All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions […]
Does Your Blog Have a Long Tail
Most smart bloggers try to focus on a few, key search terms in their blog content. But the reality is, your blog is probably a lot more broad than you think. Last week, I co-published a white paper with Chris Baggott, the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long […]
5 Ways to Make Friends with Strangers on Your Blog
Remember in high school, when someone would throw a party when their parents were out of town? At first, you knew everyone at the party. They were all friends of the host, nervously alternating between drinking Bartles & Jaymes wine coolers, and trying not to break anything. But then, it all changed. The party got […]