9 Digital Marketing Trends to Invest in This Year

Take a look at 2017’s must-haves for your marketing budget, according to these up-and-coming marketing trends.
4 Retailer Tips for Marketing to Consumers

How can retailers keep customers coming back? Here are four marketing tips for turning first-time customers into loyal fans.
How to Sell Smarter Using Social Insights

Forget focus groups. Social data is your key to successful campaigns, smart communication, and a deeper understanding of your audience.
4 Psychological Ideas for Creating a Stellar Content Strategy

How well does your content strategy heed consumer behavior? Understanding these four psychological principles can help.
Meet Your New Customers: Generation C

Meet your new consumers: Generation C, a group defined not by age, but by lifestyle, and heralds of a more personal era of business.
Do You Want Millennials, or Market Mavens?

Age can be a major factor in consumer behavior, but if your marketing is fixated on millennials, consider a new audience: market mavens.