47 Tactics to Atomize Your Content Marketing
Content atomization is taking a strong content marketing platform or theme, and executing it in many, strategically sound ways. Jay Baer shares 49 ways you can atomize your content right now.
Does Your Content Marketing Pass the Mom Test?
Today, I had the honor of delivering a keynote address to more than 3,000 content marketers at the Content Marketing World 2015 event in Cleveland. For the first time in my long career as a speaker, I used no slides whatsoever. I just talked about where content marketing is going, and how content marketing professionals […]
Here Comes the Content Marketing Shakeout
The tick tock until the big content marketing software shakeup is under way. You can buy the best software in the world, but if you don’t have smart, dedicated marketers to operate it, the outcome will be middling, at best.
My 7 Favorite Content Marketing Tips and 29 More I Like A Lot
It’s almost September, which means it’s almost time for Content Marketing World, the Lollapalooza of the content marketing industry. It’s thousands of smart professional content types, converging all at once on downtown Cleveland to figure out how to create and propagate content that wins the hearts and minds of customers and prospective customers. Organized by […]
4 Social Media Marketing Events You Won’t Want to Miss
Last year, I shared the importance of taking conversations offline to grow your business and suggested some great events to help make that happen in 2012. Hopefully you were able to make it to at least one, but either way this year is looking even better for in-person events that will help you step outside […]
{Free eBook} – A Field Guide to the 4 Types of Content Marketing Metrics
A field guide to the 4 types of content marketing metrics from Jay Baer Too often, content marketers tell themselves that they can’t accurately measure their results, or a tactic isn’t measurable, or that they don’t feel comfortable measuring content. These are defeatist statements, hanging over your content marketing like a dark cloud. If you find […]
Why Insourcing is the Next Social Media and Content Marketing Trend
Social media and content marketing are in the middle of an arms race. Channel and opportunity proliferation combined with surging boardroom interest have created a pervasive atmosphere of “more is better.” The veracity of that outlook is debatable, and I typically counsel corporate clients to do less, but to be notably good at whatever social […]
6 Great Conferences to Attend Before the End of 2012
Amy Schmittauer is the Founder & Face of Savvy Sexy Social. She is a “social media frenzy” working in social relations consulting, blogging, and, of course, vlogging about life on her YouTube channel. Connect with her on Twitter. If there’s anything I’ve learned throughout this crazy ride of working in digital marketing, it’s that reading […]
Why You Need to Turn Your Content Marketing Upside Down
All companies now find themselves in two industries: the business they are actually in, and the publishing business. The death of the information intermediary is upon us, and companies need to tell their own story with speed and aplomb. But let’s not go overboard. Yes, you’re in the publishing business, but only as a means […]