How To Do Content Marketing Metrics Wrong
How companies are off-base with content marketing metrics, especially now that the overwhelming majority of content is not creating desired consumer behavior.
Why Every Organization Needs a Story Strategy
Storytelling isn’t just for startups, small businesses, or mom and pop shops. Every company needs a storytelling strategy to grow a loyal customer base. Learn the fundamental types of stories and start developing your own today.
How to Improve Your Content Promotion in 10 Words (or Less)
Improve your content promotion with just 10 meaningful words, and learn four quick fixes for giving your content marketing pitch a competitive edge.
A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned
The media landscape is more complex than the paid-owned-earned (POE) media model would lead us to believe. Here’s a breakdown of what this new paid-owned-granted-leased-earned (POGLE) media model looks like and which media activities fall within each category.
How to Use Brand Storylines to Spark Social Media Engagement
Any company can post on social media, and most do. To stand out your company has to go further. Brand Storylines shift the customer experience and plant the seeds of a relationship, because they start with a conversation.
Creating Social Substance: Talkable & Useful Content
Creating outstanding content marketing programs requires social substance. Your content must be useful and worthy of chatter.
Planning Your Content Marketing: Bricks vs. Feathers
Do you remember this trick question from grade school: Which weighs more – 5 lbs of bricks or 5 lbs of feathers? Some of us (self included) were initially fooled by this obvious test of common sense, but as it relates to your content marketing, should you be focused more on building substantial content productions […]
Content Without Advocacy is Just Words and Google Bait
Mike Stelzner knows a little something about building a successful company from thin air. He’s the founder of Social Media Examiner, currently ranked the #8 marketing blog in the world on the AdAge Power 150 (we’re lagging at #19 here at Convince & Convert). In just one year – from a standing start – SME […]
What Facebook and Email Stole from Google’s Playbook
A long time ago, you could get Web pages ranked in search engines solely based on how many times a keyword was present on the page. This of course resulted in the laughably loathsome practice of keyword stuffing, where Web pages were purposefully written with “discount Easter baskets for sale” 30 times in a row. […]