Why Cheetos Is Crowdsourcing Its Latest Campaign
A new contest from Cheetos encourages fans to submit photos of their quirkiest-looking Cheetos chips for the chance to win serious prizes.
Key Marketing Lessons from the MarketingExperiments Copywriting Contest
The results are in from the MarketingExperiments copywriting contest, revealing some important lessons and insights for content marketers.
Indiana University Athletics Bring Fan’s Twitter Stories to Life
What does Hoosier Nation mean to you? Indiana University Athletics posed this question in a tweet over the summer to its passionate fans, curious to see how they would respond. The result was an engaging fan-driven video that captures the hearts and minds of many Hoosier loyalists.
3 Ways to Ensure Your Social Promotions Follow the Law
Sophisticated marketers have a lot on their minds these days, such as developing and reaching audiences, creating consumer connections with meaningful content and campaigns, demonstrating business results, and doing it all in compliance with legal rules and guidelines. The Federal Trade Commission recently completed an investigation into a Pinterest-based contest conducted by fashion brand Cole Haan. […]
5 Ways to Increase Mobile Conversion Rates
Have you tried using QR codes, SMS, or NFC to increase mobile traffic, but are noticing little to no mobile conversions? You aren’t alone! If your website is not mobile friendly, you will be lucky to see any conversions. That’s no surprise. However, what is surprising are the studies that have come out recently that […]
The Best Advice Has No Shelf Life
Who Influenced You? All of us have influences. People who have educated, inspired, engaged, supported us. Or maybe just kicked us in the ass when we needed it. Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “How to Win Friends and Influence People.“ […]
Win Gary Vaynerchuk’s Crush It!
I’m giving away 15 copies of Crush It! the forthcoming new book from Gary Vaynerchuk. Will one of them go to you? I’m interviewing Gary live on Twitter on Thursday, October 8 at 11am eastern. It’s part of my Twitter 20 series of interviews of social media luminaries. Previous interviews of Jason Falls, Scott Monty, […]