4 Mistakes to Avoid When Revamping Your Paid Strategy
The drive to increase conversions can lead content marketers to overlook serious flaws in their paid strategy.
3 Marketing Metrics for Savvy Content Marketers
Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. These three metrics can help you understand whether you’re making an impact with your content.
How to Write a Sales Page That Succeeds
A great sales page walks the line between a daunting wall of text and an unsettling sea of white space. Here’s how to build a winning page.
How to Score Big with Your Landing Page Design
A landing page re-design might be your ticket to more leads, less friction, and a higher conversion rate.
Boost Online Lead Gen With These 4 Secrets
Improve online lead generation and conversion rate with these 4 secrets from Jay Baer and Formstack.
5 Ingredients of Effective Lead Nurturing
Are you converting enough leads? Make sure your content marketing is qualified by these five characteristics to nurture more sales.
How to Track Mobile App Conversions
Creating a mobile app is only the beginning of a successful app strategy. It’s important to understand where users are coming from and how they’re behaving on your app. Use these tips to track mobile conversions and measure the effectiveness of your mobile applications.
11 massively doable ways to increase conversions with better forms
Don’t undercut your digital marketing promotions and outreach efforts with forms that diminish your conversion rate artificially. Here are 11 ways to boost conversions (includes slides).
4 Critical Steps for Marketing in a Recession (video)
Greetings. I’ve put together another video blog post, this time on a subject that’s on everyone’s mind: How to Market in a Recession. Do you believe?
Bloggers: Who Is In Your Fab Five?
Thanks to Jason Falls for the inspiration (okay, it’s a straight rip-off) for this post. Jason pointed out five lesser-known bloggers that he reads regularly (including Convince & Convert). His post seems to have triggered an a-ha moment, as several other excellent social media bloggers including Mack Collier and Amber Naslund have posted similar lists […]
Agencies Need to be Testing Landing Pages
Average length of stay on a Web site is approximately 2 minutes and 30 seconds overall. Approximate length of stay by visitors coming from search is about 10 seconds. Why the difference? Search users are less likely to know your company and its attributes in advance, and they know there are several other options available […]
Google’s Popularity is Costing You Money
Paid search management vendor Covario said today that PPC spending was up 52% in Q1 2008 versus 2007. 52% is a big leap for an already red-hot digital marketing tactic. But perhaps more interesting was the finding that Google took in 85% of the paid search spend in the first quarter. (No wonder Yahoo! rushed […]
How to avoid the 3 critical mistakes of online advertising
$15.9 billion. That’s what eMarketer projected was spent on U.S. online advertising in 2006. For a dose of perspective, that’s more than was spent on local radio ads, cable TV ads, billboards, and B-to-B Magazines like Solid Waste & Recycling. In truth, online advertising trails only network television, local newspapers, and consumer magazines in total […]
Simple techniques for making Web site visitors take action
Making the Horses Drink The Web is the most comprehensively flawed world-changing technology ever. The ways in which you can screw up a Web site are without limit. In contrast, it’s a lot tougher to botch a fire, a wheel, a toilet, an ATM, or one of those KFC chicken/potato/corn/cheese bowls. Like a really big […]
Just What They’re Looking For: Using Landing Pages to Improve Paid Search Marketing
As I write this, hundreds of thousands of businesses are competing to convince people that their Web site is online nirvana – the beatitude, not the band. But, given all the other marketing tactics available, why has pay per click search marketing gone from nowhere to a $3 billion dollar industry this year, and $5.5 […]
Botox For Your Web Site
Make these changes now to improve online results Thousands of Web sites built circa 2000-2002 are showing signs of wear and fatigue like a dot com Larry King. Today’s trend is away from flashy, narcissistic pandemics about why YOUR bolt and fastener company is the BEST, and toward obvious, easy-to-use, functional Web sites that respect […]