5 Rules of Cost-Effective Video Marketing
How to create a content marketing strategy your customers will love, in seven steps.
How to Create a Content Marketing Strategy in 7 Easy Steps
How to create a content marketing strategy your customers will love, in seven steps.
This Is Why I Still Write Books
Nothing creates change like a book, which is why Jay Baer is starting work on his sixth one.
The 7 Content Marketing Trends That Matter in 2017
Jay Baer and the Convince & Convert Consulting team deliver a Slideshare with the 7 content marketing trends that matter in 2017.
We Just Hit 10 Million Blog Visitors and I Need Your Help
The Convince and Convert blog just reached 10 million lifetime visitors, a huge milestone that carries an important request for readers.
7 Simple Steps to Improve Your Content Marketing Strategy
These seven steps and downloadable template will teach you how to create a content marketing strategy your customers will love.
A New Way For Digital Marketers to Learn
Podcasts are one of the most time-efficient ways to learn, and with the launch of the new Convince and Convert podcast, digital marketers have a new format to stay educated.
How I Became the Person Most Mentioned by Digital Marketers on Twitter
Jay Baer become the most mentioned person by digital marketers on Twitter through the help of hundreds of other people. Here’s what it takes to build an audience in modern times.
26 Truths About Me and Convince and Convert
For a long time now, I’ve been writing about the power of the “Social FAQ.” It’s a simple premise, really. If you want to garner trust and overcome objections, proactively answer the questions that your customers and potential customers have about you. This idea is echoed often by my friends Joe Pulizzi and Robert Rose […]
Cutting Through Content Clutter with One Social Thing
Besieged by blog posts, articles, and columns about social media and content marketing? I have a solution. Last week, I wrote about our new blog and editorial calendar, coming soon to this very space. Today, news of our brand-new email service….One Social Thing. (www.OneSocialThing.com) One Social Thing takes content curation to its logical conclusion. The […]
Redesigning Your Blog to Drive Reader Behavior
Soon, you’ll be seeing an all-new version of Convince & Convert. It’s undergoing a full makeover, led by the amazing Rafal Tomal from Copyblogger Media. We’re of course staying with the Genesis Framework that provides enormous customization capabilities with unmatched ease-of-use. Here’s an almost-ready preview: The design is based on the new Streamline child theme […]
Conversion Optimization School is in Session
Ultimately, almost every website is about conversion rates. That blog design that you slaved over should eventually drive conversion rates where your prospects read, download, call or otherwise behave in a way that is beneficial to your company. I know this first-hand, as my former company was a leader in conversion optimization in the early […]
Finally Convince and Convert Gets All Effed Up
Yep, I finally did it. After years of holding out, I launched a fan page for Convince & Convert on Facebook. “Oh great,” you’re thinking. “Another place to interact with Jay, who is already littering my life with blog posts, tweets, Google Plus musings, and an email newsletter. Enough Jay!” And I feel the same […]
10 Great Ideas Coming Right Up
It’s time for my annual summer vacation. This year, as a token of my appreciation + relationship reconnection after writing a book, moving to Indiana, and then embarking on a six month book tour, I am taking my wife to Vahine Island, a 23-acre motu in Tahaa, French Polynesia. There are only 9 rooms on […]
Content Lessons Learned From 25 Popular Blog Posts
I’ve been writing Convince & Convert for more than two years, and have produced more than 300 posts. Mostly from me, with some terrific assistance from talented guest authors. Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from […]
11 Whys I’m a Social Media Addict
Connectivity Social media brings me closer to people with whom I ordinarily would seldom interact. Family, friends, colleagues. As my co-author Amber Naslund put it once “with social media, my relationships aren’t bound by geography or circumstance.” Exactly. Humanity People always slam Twitter for people talking about “what they had for lunch” but the blending […]