Responsibility for Social Goes Beyond Content Teams
Your content team shouldn’t be the only ones managing your company’s social media accounts.
Yelp Success vs. Ratings and Reviews
Consumers trust companies less than ever before. In that maelstrom, ratings and reviews are a life raft of information.
5 Ways to Increase Engagement on Instagram
Instagram’s latest feature, the image carousel, opens up a world of possibilities for digital marketers.
How to Use Paid Targeting to Align with Your Customer Profiles
Customer profiling is your best best for figuring out who the heck your consumer is and how you’re going to find them.
Exceptional Customer Care, and How It Changes Everything
Exceptional customer service is redefining what we, as customers, expect—and that affects all customers and all brands, including yours.
Is There Such a Thing as Being Too Popular?
With influencer marketing, there’s a trade-off between audience size and reach. That’s where your brand can benefit from micro-influencers.
Video Is the Now, but Short-Form Video Is the Future
Short, snackable video content is on the rise. New research reveals that when it comes to your video marketing, less is more.
Influencers Are Going Mainstream
Sometimes, our life-changing influence happens by enabling others to do the influencing.
Hug Your Haters: What’s Changed In One Year?
Marketing and customer service continue to converge. Learn how the trends I uncovered in Hug Your Haters have changed, one year later.