5 Crucial Values for Global Brand CMOs
Today, there’s no difference between marketing a global brand and marketing a brand, globally. Here are 5 brand elements CMOs must embrace.
Smirnoff: Every Pairing Is Perfect
Facebook estimates that 2.7 million people changed their profile photos to a red and white equal sign in support of gay marriage. While many brands showcased their support, Smirnoff stood out in a sea and red and white with a simple, yet meaningful Facebook post: Featuring a mix of martini and cocktail pairings and the […]