Why Customer Experience is the Ultimate Marketing Tool
Want to ensure long, loyal relationships with your customers? Make sure your customer experience prioritizes ease, speed, and accuracy.
5 Small Business Apps That Will Change the Way You Work
Make your workday as app-savvy as your personal life. Here are five of the best apps for boosting productivity at the office.
How to Earn Revenue With Your Customer Support
Quality customer service has the power to earn you revenues, not drain on your resources. Here’s how to transform your customer care team.
5 Disruptive Social Selling Tools
While tackling social selling, you want tools that make your team more efficient and create ROI. These 5 can help you get the job done.
Top 4 Digital Priorities for Higher Ed CMOs
According to new research from Formstack, 35% of universities currently have a Chief Marketing Officer, or CMO. In this relatively new role, CMOs are changing how higher education approaches marketing. With the right digital priorities, CMOs can have a forward-thinking impact on higher ed marketing.
Is Your Marketing a Wolf in Sheep’s Clothing?
Last week, I wrote that social media stunts can do more harm than good, because they set an expectation among the masses that they will also be treated with extraordinary kindness. But they won’t, because highly individualized “wow” moments aren’t typically scalable. (Note: not everyone agreed with me on that, which is terrific. I don’t […]
Marketing Automation for Everyone with Keap by Infusionsoft
We’ve known for more than a decade that relevancy drives email marketing results. Getting a message or offer that’s tailored to your needs and circumstances is much more likely to be effective than an unfocused, blanket email that’s sent to an entire database at the same time. This ability to customize email and send different […]