3 Quick Ways to Drive Conversions on Pinterest

How well is your social media strategy engaging Pinterest’s ever-growing userbase? Improve your pins’ conversion power with these strategies.
Meet Your New Customers: Generation C

Meet your new consumers: Generation C, a group defined not by age, but by lifestyle, and heralds of a more personal era of business.
7 Tips to Get Started with Customer Journey Mapping

What do your customers really experience while passing through your sales cycle? Find out by creating a customer journey map.
Six Steps to Turn Jargon-Monoxide into Human Speak That Connects

For some reason, too many marketers transform into robots when they start communicating. Yet, when we’re talking in casual conversation, we’re simple and clear. Here are six ways to turn robotic marketing-speak into human-speak that connects and sells.
Why Data May Be Steering You Into the Rocks
Yes, big data is all the rage and incredibly powerful. And yes, it’s seductive that we can just “run a report” to see what customers and prospects are doing online. But…. Data and insight are not the same things. (tweet this) Thirst for machined data can cause you to treat customer needs with LESS humanity […]