How to Build a Data-Driven Content Team
Five percent of your content is driving 90 percent of your engagement. Make the most of that five percent with a data-driven content strategy.
Fix Your Mediocre Marketing with Content Intelligence
Content intelligence software is on the rise. Learn the pain points content intelligence addresses and how your marketing team can prepare to implement it.
How to Uncover Hidden Content Opportunities with Topic Archaeology
Learn the Convince & Convert method for uncovering hidden content opportunities using a process called topic archaeology.
Lies, Damned Lies, and Content Marketing Metrics
Mark Twain had it right about content marketing metrics. No matter how objective your analysis seems to be, cognitive bias affects how every marketer interprets metrics.
An A-to-Z Guide to Google Analytics for Content Marketers
Google Analytics is an invaluable tool for content marketers bombarded with data. Use this guide to go beneath the numbers for more actionable insights.
Why Social Makes Every Marketer a Researcher
Social media data is changing the game for research, and there’s no reason every marketer can’t become their own researcher.
What #BlackFriday Taught Us About Social Listening
This case study on Twitter’s #BlackFriday hashtag reveals how misleading social listening can be when analyzed without proper context.
7 Experts Weigh In on the Future of Data Journalism
Learn why publishers, journalists, and content experts believe data journalism and new approaches to data visualization are on the rise.
It’s Time to Upgrade Your Content Marketing Measurement
Proving the effectiveness of your content is often easier said than done. Here’s how to measure your success with greater accuracy.
Why Your B2C Strategy Needs Customer Value Marketing
Customer value marketing gives marketers the power to demonstrate tangible growth and increase a customer’s value over time.
What We Learned from the Holiday Shopping Data Showdown
With so many retailers now operating online, who opts for in-store shopping? New data reveals what makes this retail audience tick.
4 Marketing Techniques for Grabbing the Spotlight in 2017
The marketing world is only getting louder, and out-screaming your competitors won’t help you win. Employ these four strategies instead.
10 Steps to Master Your Social Media Analytics
Forget “spray and pray.” It’s time to leverage your social media analytics to learn where and why your brand is generating buzz.
What Happens When CMOs Don’t Look for Data Beyond Their Own Walls
CMOs are great at using their own data to improve customer experience. But seeking out third-party data? Not so much.
It’s Time to Flip Your Customer Analytics Inside Out
Instead of looking at where all of your web traffic goes, start looking at unique customer journeys and finding connections.
40 Percent of Marketers Will Use Data to Enhance Customer Experience by 2018
More marketers are turning to Big Data to optimize their customer experience. But just how much data is out there, and how do we manage it?