Your Customers CAN Handle the Truth
When you try to soften the blow for your customers, you end up costing your business trust instead. Learn why in this case study from Jay Baer.
Why Gamification Works: How Brands are Marketing With Fun
One of the many things I absolutely love about my job at GroupHigh is that I get to talk to PR and marketing professionals on a daily basis. I soak up everything that they’re doing so I can share it with my readers. Something I’m seeing a shift toward—which I love—is a movement in marketing […]
How Delta Used a Local Contest to Reach the Hearts of New Yorkers
Influencer marketing has become a little convoluted and confusing if you ask me. So, for the sake of this post and how I like to market, I’m going to dumb the term down a bit and say that the gist of what we want to do as marketers is make a lasting connection with consumers […]
A Social Media Customer Service Win From @DeltaAssist
Moments of greatness often come when we least expect it. Especially when travel and flight delays are involved. I recently found myself in a situation where an international flight delay meant that I would miss my connection. While normally not a big deal, my “bright idea” of maximizing my holiday in London meant that my […]
Brand Haiku – Delta
Today, I’m participating in a project with 20+ other bloggers. Each of us is writing a haiku about a recent experience we’ve had with a brand. Devised by the crafty Aaron Strout from Powered, this Brand Haiku initiative is set up so that you can link from here to the next blogger on the chain, […]