VMA Viewership is Down, but Social Media is Alive with Conversation
The 2015 VMAs hit a record low in viewership, averaging only 5.03 million, while Twitter exploded. This year’s show was the most tweeted about program EVER. To what can we attribute this disparity?
Social Notes: How Technology is Giving Music Power to the People
We have come a long way. The music industry has gone from the days of public payola to public crowdfunding of albums that haven’t even been recorded. Social networking, crowdfunding, digital distribution, music streaming services, mobile technology, and affordable recording equipment has put the power of music in the hands of the people. This has […]